AURORA Presents Inaugural Artwork at Dallas’s Newest Public Park, West End Square

March 3, 2021 (Dallas, TX) – The Dallas-based public art organization AURORA is pleased to present a new interactive artwork by Montreal-based artist Daniel Iregui in partnership with Parks for Downtown Dallas at West End Square, the first public green space in Dallas’s West End Historic District. Iregui’s interactive digital sculpture, ANTIBODIES, reacts to the movement of park visitors via motion sensor and will be installed as the inaugural project within West End Square’s Innovation Arcade, a section of the park designed to showcase a rotation of temporary digital installations. ANTIBODIES will be on view from March 26–April 4 and is located at the east side of the park.  

ANTIBODIES is an interactive installation in the form of a larger-than-life LED wall that tracks the faces of participants and elicits them to make facial expressions. Activated by motion sensors as visitors to West End Square walk by and interact with the piece, ANTIBODIES reflects on the monotony of video calls — today’s imposed form of social gatherings in the  COVID-19 era. The installation is accompanied by a web-based version of the artwork, accessed at aurora.antibodies.webcam

Masks and social distancing are required when interacting with ANTIBODIES

“We’re excited to present Daniel Iregui’s eerie and all-too-familiar work ANTIBODIES as part of the inaugural programming for West End Square,” shared Joshua King, Executive Director of AURORA. “In a time when we’re missing in-person interactions, Iregui’s work will bring an element of interactive play to this fantastic new public space. Iregui is paving an excellent path for the creative ways that artists will utilize West End Square’s Innovation Arcade going forward.” 

“Parks for Downtown Dallas is proud to partner with local public art organization AURORA to present the inaugural artwork in West End Square’s Innovation Arcade,” says Amy M. Meadows, CEO of Parks for Downtown Dallas. “ANTIBODIES is a project that merges our organizations’ missions to support innovation, creativity and community in the public realm. This artwork by Daniel Iregui perfectly reflects this unique moment in time in which we are all living.

About Daniel Iregui
Daniel Iregui is a Montreal-based new media artist who creates interactive sculptures, immersive spaces, and architectural interventions using technology as both a tool and aesthetic. 

In 2010 Daniel founded Iregular, a now renowned interactive content creation studio. Daniel runs the studio and acts as Creative Director for all projects. He has led many projects throughout the years, and each one of them was experience-centric. His work as he says is “not meant to be seen, but to be lived”. The interactive aspect is thus the focal point of Iregular creations. Merging art and technology, the studio conceives and produces pieces using code, algorithms, geometry, AI, and sound and lighting softwares to generate real-time reactive content and produce immersive audiovisual experiences.  

Iregular has produced over 40 interactive installations and won more than 40 art, design and technology awards. 

About Parks for Downtown Dallas:
Parks for Downtown Dallas (PfDD) is a 501(c)(3) private operating foundation established in 2015 to advance long-term development and support of public parks within Downtown. 

PfDD is embarked on a course to build four new urban neighborhood parks by late 2022 / early 2023, and in parallel, develop a framework for maintaining and improving Downtown’s public parks. The strategy is founded upon the design principles and financing tactics outlined in the 2004 Downtown Parks Master Plan and its 2013 Update, both of which were unanimously adopted by the Dallas City Council and the Park and Recreation Board. 

For more information visit www.parksfordowntowndallas.org 

About West End Square
West End Square is a public park located in the West End Historic District in Downtown Dallas. Formerly a surface parking lot, the site has been converted into the city’s first park in this urban neighborhood. West End Square is the second of four parks built as a result of a public-private partnership between Parks for Downtown Dallas and the City of Dallas Park & Recreation Department. 

James Corner Field Operations, the landscape architect and project lead, designed a steel trellis structure that wraps three sides of the park, referred to as the “Frame”. The Frame activates the street edge by creating a diversely programmed threshold between the Historic District’s sidewalks and the Square’s garden interior. The Frame’s major design elements include: 

  • The Porch – Featuring porch swings hung from the Frame’s edge along North Record Street that are an interactive and social feature, the Porch provides a relaxing environment for all ages. 
  • Outdoor Workroom – Located beneath the shade canopy created by the Frame’s northern edge, this space houses a 50-foot-long table fitted with charging stations and Wi-Fi, providing a unique opportunity to comfortably work outside. 
  • Innovation Arcade – The Frame along the park’s Market Street edge is designed to host temporary installations, performances and artwork, further expanding community programming opportunities at West End Square. 

Learn more at parksfordowntowndallas.org/west-end-square 

About AURORA
AURORA is a Dallas-based public arts organization at the intersection of art, technology and community that presents works by the most visionary artists of our time. A cornerstone of arts and culture in North Texas, AURORA aims to expand the future of art through a dialogue that engages the creative possibilities within ourselves and each other. 

Since its founding in 2010 by artists Shane Pennington and Joshua King, along with veteran Dallas arts supporter Veletta Forsythe Lill, the AURORA Biennial has attracted 200,000 visitors and commissioned and presented over 300 local and international artists. It continues to expand its reach and impact. Through this initiative and support of the Dallas arts community, AURORA  has grown over the years from a local arts event to a multifaceted public arts organization with the ability to give back to artists and creatives in the region. 

AURORA is a component fund of The Dallas Foundation, a 501(c)(3), publicly supported charity, Federal Tax ID 75-2890371. All contributions to the AURORA Fund of The Dallas Foundation are tax deductible, as allowed by law. 

For more information, visit dallasAURORA.com 

Media Contact
Hyatt Mannix, DANA_MANNIX
hyatt@danamannix.com
917.856.0700